We think parents shouldn't have to be price detectives.
ParentPrice is an independent UK service that checks whether the baby thing you're about to buy is cheaper somewhere else.
Having a baby is expensive in a way nobody quite prepares you for. The same pram, the same tin of formula, the same box of nappies can differ by a startling amount between shops — and nobody has time to open eight tabs at eleven o'clock at night to find out.
So ParentPrice does it for you. You paste a link to the product you were about to buy, and we go and look for the same thing, in stock, at UK retailers, at a better price. If there's a saving, we show it. If there isn't, we tell you that too — that's a genuinely useful answer.
What we will never do
- Let commission pick the winner. We show the best price we find, regardless of whether we earn anything from it.
- Invent numbers. No made-up savings, no made-up reviews, no made-up usage statistics anywhere on this site.
- Make you sign up. ParentPrice is free and needs no account to use.
Who's behind it
ParentPrice is a small, independently run UK project — not a retailer, not owned by one, and not funded by one. It's early, and we'd rather say so than pretend to be bigger than we are. If something looks wrong, we want to hear about it.
How we pay for it
When you click through to a shop, we may earn a commission if you buy. It costs you nothing extra and it has no influence on which price we show. We've written that out in full on the how we make money page, and explained the checking itself on our methodology page.
Talk to us
Email hello@parentprice.com, or use the contact page. Wrong price, broken link, shop we should be checking — all useful.